Experience & Client List | Mustafa Akindele, Brand Partnerships

Selected clients and collaborations across luxury, sport, music and grooming, including Rolls-Royce, Arsenal, NFL, F1, Vivienne Westwood, Puma and Miele.

I'm Mustafa Akindele, a CIM-accredited brand partnerships consultant based in London with 20+ years across music, luxury, hospitality and sport. Since July 2024 I have also been Managing Director and CMO of FGC Media.

Highlights include the Rolls-Royce x YGWYPF leather goods collaboration, where I led marketing, concept and art direction; the Runnpac x The BoTree partnership; and a Roc Nation artist showcase that led to radio play and European tours.

Read the full brand partnership case studies, including Rolls-Royce x YGWYPF, or discuss a project.